How BNI Works
BNI’s philosophy is “Givers Gain” ©, which is simply this:
If I give you business, you’ll want to give me business.
We teach our members how to attract and win more new business through word of mouth using our unique Referral Marketing System – a proven method for generating a continuous flow of reliable, quality new business just for you. It sounds complicated but it isn’t and more importantly it works like a dream.
BNI is like having your own unpaid marketing team working for you, because your fellow members give out your cards and refer your business to people they meet. Why do they do this? Because they know you are doing exactly the same for them. Even in this digital age, we all know that “People buy People”, which is why BNI’s Word-of-Mouth Marketing is so successful for many different trades and professions.
Today 91% of our clients come through BNI.
– Steve Feeney, Essential Marketer, Birmingham
BNI provides a structured, supportive, business environment for local business people to network, learn valuable new skills and develop strong personal relationships. The resulting trust is the key that unlocks the door to a wealth of new business because once you have established that trust, your fellow BNI members will have the confidence to give you referrals.
The Most Important Meal of the Day
We have long recognised the need to work smarter. That’s why our meetings generally take place at breakfast, finish before the business day starts and run to an effective 20 point agenda. We don’t come together for a coffee and a cozy little chat. Our sole reason for attending our weekly meetings is to net-WORK to generate more business.
It's not net-sit or net-eat. It's netWORK!
– Ivan Misner PhD, Founder & Chairman of BNI
You can attend any BNI meeting anywhere in the world and be confident of what to expect because they all follow exactly the same well-structured format and use exactly the same efficient agenda. That’s why BNI works so well.
BNI generated in excess of £180,000 for us last year alone and is a fundamental element of our business growth strategy.
– Aimee Timmins, Sharples Group Ltd